Alex J. Farling

Hi there! I’m Alex, a lifelong Sales Professional, former MSP owner, and Serial Tech Entrepreneur. My passion is building industry-shaping SaaS Products and helping other Entrepreneurs go-to-market by creating raving fans.

The Anti-Gross Salesman

A unique consultative sales style – Always working to take the “4-letter word” stigma out of the sales profession.

Former MSP Owner with a Successful Exit

Saas Co-Founder and Investor who is always looking to build a better mouse trap. Educator and Speaker. Believer in a Better Way to Go-to-Market for MSP-related vendors.

SaaS Go-to-Market Strategy

Creating inbound interest via thought leadership, community involvement, and social media outreach.

Meet your customers where they are.

Venture Capital

 Investments, Business Development, Product Maturity, and Market Expansion.

MSP Sales Process and Consultancy

No nerd words. If your sales pitch feels gross coming out of your mouth, imagine how it sounds to your prospect?