About

Alex is currently working with ScalePad to build out their MSP community. This follows ScalePad’s acquisition of Lifecycle Insights, where Alex was the Co-Founder & Channel Chief. That acquisition marks his second acquisition in 2.5 years after successfully exiting his MSP in 2020. With over 20 years experience in the MSP space, Alex specializes in helping MSPs improve vCIO & Account Manager efficiency, building process around managing the Client Lifecycle from initial sale to long term client success. His vision for Lifecycle Insights solves a key problem that Alex identified in his own MSP and others in the community, and helps Account Managers and vCIOs deliver actionable insights to their customers in the form of strategic engagements (QBRs), actionable risk data, and total cost of ownership budgeting.When he’s not helping MSPs grow their businesses, Alex is either working with early stage startups as an advisor/angel investor, playing volleyball, or hanging out with his fiancé (Jess) and his dog (Thor).

What does ./AJF mean?

If you’re not an IT nerd, the logo may not mean anything to you… if you are an IT nerd, it may have escaped you.  In the Linux operating system, ./ is a command that translates loosely to home, or root – the base level of the file system, where the files and folders on the drive live.  This website is my little home on the web, and I hope to be able to collect and publish resources that help MSP owners and SaaS founders grow and manage their businesses.  As with any home, this one will likely always be under construction, so please pardon the mess!

What do I do?

I help simplify technology. Technology doesn’t have to be complicated. In fact, most leaders can make the right technology and cybersecurity decisions by following a very simple process.

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